Alastair John Campbell (born May 25, 1957) was the Director of Communications and Strategy for the Prime Minister of the United Kingdom from 1997 to 2003, although his work with Tony Blair began in 1994.

Early life
Campbell later moved to the London office of the Daily Mirror where he became a political correspondent. However, his rapid rise and stressful job led to substance abuse and a psychotic breakdown in 1986. Campbell recovered and has become teetotal. He rebuilt his career and became the Political Editor of the Daily Mirror, the largest circulation left-wing paper. Campbell was a close advisor of Neil Kinnock, going on holiday with the Kinnocks, and worked closely with Robert Maxwell. Campbell's loyalty to Maxwell was demonstrated when he punched The Guardian journalist Michael White after White joked about "Captain Bob, Bob, Bob...bobbing" in the Atlantic Ocean shortly after Maxwell's drowning in 1991.
After leaving the Mirror, Campbell became Political Editor of Today, a full colour tabloid newspaper which had launched in 1986, but was now trying to turn leftward. Campbell was working there when John Smith died in 1994. He was a well-known face and helped to interview the three candidates for the new Labour Party leader; it was later revealed that he had already formed links with Tony Blair.

National newspapers
Shortly after Blair won and became leader of the opposition in 1994, Campbell left the newspaper to become his spokesman. He played an important role in the run-up to the 1997 general election, working with Peter Mandelson to co-ordinate Labour's campaign. Campbell intervened personally to complain whenever media outlets ran stories he felt were unhelpful to the campaign, and was not afraid to attack journalists personally when they displeased him. When Blair became Prime Minister in 1997, Campbell was appointed as the Prime Minister's Official Spokesman in charge of the 10 Downing Street press machine.
As the Labour government found its feet, Blair relied for his political advice on a close circle of his own staff. Campbell was seen as particularly influential, and was sometimes referred to as the "real Deputy Prime Minister". His influence was certainly greater than his job title suggested: along with Jonathan Powell he was given the authority to direct Civil Servants, who previously had taken instructions only from ministers. (Gordon Brown, in his first day as Prime Minister, rescinded this authority). Campbell's control of the traditional Lobby System under which a select group of accredited journalists were given privileged access to the Prime Minister's spokesman (and the journalistic kudos that this access could bring) meant that he wielded a good deal of power over the media, as previous Press Secretaries had found. Unlike those of his predecessors, his had been a political appointment and had not come through the Civil Service.

Work for Tony Blair
When Blair won a second term on June 7, 2001 Campbell took a step back from the job of briefing journalists and was appointed as the "Prime Minister's Director of Communications and Strategy". This gave him a strategic role in overseeing government communications. He was sometimes regarded with suspicion (if not outright hostility) by elements of the Labour Party and Blair's political opponents who felt he minimised the role of members of the government and members of Parliament. However, those who worked closely with him describe an aggressive but funny and loyal colleague, who inspired loyalty in others. Even his most severe critics regarded him as adept in the techniques of news management. He was memorably sponsored by the US President George W. Bush to complete a marathon in aid of a cancer charity, Leukaemia Research which he had supported since a journalist colleague died early of the disease.

After 2001
In February 2003 he was a central figure in the alleged "dodgy dossier" controversy. A dossier on Iraqi concealment of Weapons of mass destruction and human rights abuses under Saddam Hussein was published on February 3. The dossier purported to be based on intelligence but a large section had been taken (unacknowledged) from a PhD thesis available on the internet.
A few months later he became embroiled in further controversy after the BBC reporter Andrew Gilligan broadcast claims that the government had included evidence it knew to be false (famously described as "sexed up" by another BBC journalist) in an earlier dossier (about Iraqi Weapons of Mass Destruction). In a later newspaper article Gilligan said that his source had specifically identified Campbell himself as responsible for the alleged exaggerations. Campbell demanded a retraction and apology from the BBC, but none was forthcoming.
The BBC's source, Dr David Kelly, identified himself to his employers at the Ministry of Defence. The government released this news and under questioning from newspapers desperate to identify the source gave sufficient hints for his identity to become public. Kelly committed suicide shortly afterward and the Hutton inquiry into the circumstances of his death pushed Campbell further into the limelight. The inquiry showed that Campbell had been working closely with the Joint Intelligence Committee (JIC), in which the different sections of the intelligence services meet, and made suggestions about the wording of the dossier. He had also been keen that Kelly's identity be made public writing in his diary, "It would fuck Gilligan if that were his source". However, Lord Hutton cleared Campbell of acting improperly, as JIC had taken all editorial decisions. Hutton also found that Kelly's name would have had to be made public to avoid allegations of a cover-up. The Hutton report was widely criticised in the media, however, and Campbell's "Presidential"-style press conference afterwards was perceived by some to be misjudged, with Campbell attacked for appearing to gloat over the BBC's misfortune. This criticism increased when Campbell sold a signed copy of the Hutton report at a charity auction. Comments in his recently published diaries are contradicted by some of the statements made during the Inquiry, leading some to call for a re-examination of the evidence, particularly telephone calls made to Dr. Kelly in the week before his suicide. Although this seems unlikely as the Hutton inquiry had access to Campbell's diaries for the period.

Resignation
Campbell worked once again for the Labour Party in the run up to the May 2005 General Election. Although never given any official title, he was effectively the party's director of communications for the campaign, directing the party's media work and closely advising Tony Blair, Gordon Brown, Alan Milburn and John Reid — who were the most prominent politicians in Labour's team.
Sir Clive Woodward recruited Campbell to manage relations with the press for the British and Irish Lions tour to New Zealand in 2005. The appointment proved to be controversial with Campbell being roundly criticised by many in the media for his predilection for spin and for his lack of rugby knowledge and experience. They also resented the fact that Campbell wrote an exclusive column for The Times during the tour, which they saw as a conflict of interest. However on the unsuccessful Lions' return to the British Isles, Woodward praised Campbell for having done a "fantastic job".

2005
He was involved in a scandal over an email he sent from his BlackBerry, intended for party chief Adrian McMenamin, that was actually sent to Newsnight journalist Andrew McFadyen (who has the same initials) by mistake. It read, in part:
Again, his language caused scandal.

E-mail scandal
Campbell is generally regarded as believing in a more traditional form of Labour politics than Tony Blair. His partner, Fiona Millar, has openly opposed Labour policy on education. Since his retirement from Downing Street, Campbell has been highly critical of political reporting, more specifically the Daily Mail and its editor Paul Dacre. Campbell attempted (without complete success) to shield his children from the press attention that their father's job attracted. When briefing the press, he was known for a no-nonsense approach, but did on occasion alleviate it with humour: after a series of notably poor predictions about a Government reshuffle he distributed CDs by the band Garbage to those reporters who had made the most errors. "Garbagic" was the polite, made-up word Campbell used to describe a story he did not like.

Character and attitudes
A regular feature of Bremner, Bird and Fortune is a satirical version of Campbell's discussions with Tony Blair, in which Rory Bremner plays Blair and Andrew Dunn plays Campbell. In 2005, Campbell was played by Jonathan Cake in the Channel 4 television film The Government Inspector, based on the David Kelly Case. The following year, he was portrayed by Mark Bazeley in the Stephen Frears film The Queen. Alex Jennings, who portrayed Prince Charles in The Queen portrayed Campbell in the television drama A Very Social Secretary.
Peter Capaldi's character, Malcolm Tucker (an aggressive, foul-mouthed Scottish Director of Communications), in the critically acclaimed 2005 BBC television satire, The Thick of It, is thought to be directly based upon Campbell — however, the series' creator, Armando Iannucci, has said that the character is a more general personification of a specific type of government official.

Screen portrayals
Throughout his time in Downing Street, Campbell kept a diary which reportedly totalled some two million words. Selected extracts, entitled The Blair Years, were published on July 9, 2007. Perhaps predictably, subsequent press coverage of the book's release focused heavily on the issue of what Campbell had chosen to leave out, particularly in respect of the often allegedly fractious relationship between Blair and his Chancellor and successor, Gordon Brown. Campbell, who has expressed an intention to one day publish the diaries in fuller form, indicates in the introduction to the book that he did not wish to make matters harder for Brown in his new role as Prime Minister, or to damage the Labour Party.

Diaries published
The section could be improved by integrating relevant items into the main text and removing inappropriate items.

Campbell is an accomplished bagpipe player, in some demand at Burns Suppers every January.
Campbell and Fiona Millar appeared on a celebrity episode of Who Wants to Be a Millionaire?, which first aired August 19, 2006.
In March 2007, Campbell appeared as a celebrity contestant on Comic Relief Does The Apprentice in order to raise money for Comic Relief and was a member of the losing boys' team.
In July 2007, Campbell appeared as a guest on Jon Stewart's Daily Show. Publications

Jones, Nicholas (2000). Sultans of Spin: The Media and the New Labour Government. Orion Books. ISBN 0-75282-769-3.
Oborne, Peter and Simon Walters (2004). Alastair Campbell. Aurum. ISBN 1-84513-001-4.
Rawnsley, Andrew (2001). Servants of the People: The Inside Story of New Labour. Penguin Books. ISBN 0-140-27850-8.
Seldon, Anthony (2005). Blair. The Free Press. ISBN 0-7432-3212-7.